Because your body needs more than just protein to perform and recover at its best.

We chose hydrolyzed collagen over traditional whey for a simple reason: it’s cleaner, more consistent, and better tolerated. To make it function like a complete muscle-building protein, we added all 9 essential amino acids, including leucine — the critical trigger for muscle protein synthesis.

We also included magnesium for muscle and nervous system support, and vitamin C (ascorbic acid) to improve collagen breakdown and absorption in the body.

Together, they form a smart, full-spectrum formula designed for performance, recovery, and long-term wellness.

Yes — and here’s why we chose to go beyond whey.

We originally wanted to use grass-fed whey isolate, but after deep research, we found the global supply is highly misleading. Most "grass-fed" whey is only partially grass-fed or not traceable at all. The only truly reliable source is in New Zealand, with a minimum order of 10 tons and no consistent availability.

So we turned to collagen — a protein with proven health benefits — and addressed its limitations:

• We added leucine to trigger muscle growth, which collagen alone cannot do.
• We included vitamin C (ascorbic acid) to support proper breakdown and absorption.
• We made it complete by adding all 9 essential amino acids.

The result: a protein that’s cleaner, better tolerated, and fully functional for muscle growth and recovery — with no compromise.

It does both — without shortcuts.

Most people think collagen can’t build muscle. That’s true on its own — but not with pure®.

By adding leucine, all essential amino acids, and vitamin C, we turned collagen into a complete, bioavailable protein that supports muscle growth, strength maintenance, and tissue repair — just like whey, but without the artificial flavors, bloat, or digestive issues.

It also supports joints, skin, immunity, and gut health, making it a daily essential for both performance and long-term health.

Yes — pure® is perfectly suited for intermittent fasting, keto, and low-carb lifestyles.

Each scoop contains zero carbs, zero sugar, and no insulin-spiking fillers, making it ideal to break a fast cleanly or support your recovery without disrupting ketosis or metabolic flexibility.

It’s also free from dairy, soy, gluten, and sweeteners — so whether you're training in a fasted state, cutting carbs, or just want clean fuel, pure® fits your routine with zero compromise.

Not at all. pure® was designed for anyone who wants to support their muscles, joints, skin, gut, and recovery — whether you’re training daily, walking for energy, or simply focused on healthy aging.

It’s functional protein that works for all bodies — not just gym bodies.

Yes — and you probably should.

Protein isn't just for post-workout shakes. It plays a vital role in hormone production, immune support, collagen repair, and metabolic health. If you're not training, it becomes even more important to keep your protein intake strong — especially for skin elasticity, joint support, and preserving lean tissue as you age.

You can take pure® at any time of day, but we recommend:

• Post-workout for muscle repair and recovery
• In the morning to break your fast cleanly and fuel your day
• In the evening to support overnight regeneration and collagen repair
  

pure® is light, flavorless, and mixes well into your existing meals or drinks — so it’s incredibly easy to make it a habit.

Yes — and we encourage it!

Because pure® is flavorless, unsweetened, and heat-stable, it’s perfect for cooking and baking. You can add it to:

• Pancakes or waffles
• Protein muffins, banana bread, or brownies
• Savory dishes like soups or veggie patties
• Smoothies, overnight oats, or even coffee

Explore our dedicated recipe section for guilt-free treats that satisfy your sweet tooth — always healthy, always organic.

Yes — pure® meets some of the strictest safety and quality standards in the world.

• ✅ GMP certified (Good Manufacturing Practice)
• ✅ Halal certified
• ✅ Approved for distribution in the European Union
• ✅ Tested and certified by the Dubai Municipality for Food Safety
  

This means that what’s on the label is exactly what’s in the scoop — and that every ingredient meets strict standards for purity, accuracy, and safety.

Dr. Alla Zaentc is one of the most trusted functional medicine doctors in the UAE, known for her work in preventive health, anti-aging, and integrative therapies.

She played a key role in helping us design the formula for pure®, ensuring that it’s safe, functional, and suitable for both high-performance athletes and wellness-conscious individuals.

Her involvement gives our product clinical credibility — and sets it apart from mass-market protein powders built purely for marketing.

Dubai Municipality Food Safety testing is an official government quality assurance process that verifies the safety and accuracy of food and supplement products.

For you as a customer, this means:

• ✅ The product contains exactly what we say it does
• ✅ It’s free from banned, harmful, or undeclared substances
• ✅ It meets government standards for both nutrition and safety

This level of regulatory trust is rare in the supplement world — and a key reason doctors and clinics recommend pure®.

Yes — and we’re proud of that.

pure® is available in select functional medicine clinics across the UAE, including the prestigious AEON Clinic in Atlantis The Royal.

Being trusted and stocked by medical professionals — especially those in functional medicine — is extremely rare for a protein product.

It reflects the clinical-grade quality, transparency, and results that pure® delivers.

This isn’t just a supplement. It’s a movement toward real, trusted nutrition — backed by science and prescribed by those who demand the best.

We ship worldwide.

Delivery times vary depending on your location, but you'll receive a tracking number with every order so you can monitor your pure® shipment in real time.

Whether you're in Dubai, Europe, USA or beyond — we’ll make sure your order reaches you as quickly and smoothly as possible.

Yes. If there's an issue with your order or you're not satisfied, please contact us within 14 days of receiving your product.

We’ll work with you to arrange a return or refund according to our policy. Your satisfaction is our priority.

Yes — and it’s almost ready.

We’re currently finalizing bundle packages and smart subscription options to help you stay consistent, save money, and never run out of your daily protein.

Stay tuned — or subscribe to our newsletter to be the first to know.

Our team is here to help.

For any questions, simply email us at "contact us", or reach out directly to the clinic or retailer where you made your purchase.

We’re committed to giving you fast, personal, and professional support — every time.

Yes — protein is essential for much more than building muscle.

It supports your immune system, hormone production, skin, joints, hair, digestion, and energy regulation.

Even if you’re not training, your body still breaks down and rebuilds tissue every day — and it needs quality protein to do that properly.

By itself, collagen is a great protein for joints, skin, and gut health, but it’s not complete. That’s why we added all 9 essential amino acids, including leucine — the key trigger for muscle protein synthesis.

What makes collagen even more practical?

Unlike whey protein isolate, pure® dissolves instantly in water, without clumps, bloating, or a sticky shaker mess. That means it's perfect for home, work, or on the go.

We get it — we had the same problem.

That’s why pure® is completely tasteless and unsweetened. No more daily battles with your taste buds or trying to force down a shake that smells like cake batter.

Want flavor?

Just add a few blueberries, a spoon of honey, or check out our pure® organic recipe guide to create amazing breakfasts, smoothies, and pastries without compromising your health goals.